In a world where so many people with disabilities feel like they don’t belong, Easter Seals is the perfect reminder that we are all part of something bigger. To commemorate their centennial year and in honor for everything wonderful about who we strive to be as human beings – inclusive or not –they didn’t deserve an ordinary campaign but rather one full blown party with loads more surprises hidden around every corner.
Disabilities are seen by many people as a barrier to be overcome, but Easter Seals sees it differently. They understand that disabilities offer an opportunity for personal growth and development – something humanity can appreciate. This 360 campaign kicked off their year of celebration of disability in the most visible stage possible: The Rose Parade.