As the social media creative lead for Xfinity, Pakko was responsible for leading and inspiring a talented team of creatives but also jumped into the trenches with them while they worked developing concepts at rapid paces across all channels. He even designed some units himself and wrote bilingual copy that went out on these campaigns–even animating them when necessary.
The team covered everything from the Latin Music Awards to special movie premieres, all at a rapid pace required to stay relevant in today’s fast paced times in social media.
Notable tidbit: His Netflix Casa de Papel post for Xfinity, still holds the record for the most views ever on Xfinity’s Instagram account. [View Post]