Yes, that’s right, Snoop Dogg now owns the record label Death Row Records.

And now, he’s making moves, saying that Death Row will be an NFT label, and it’s only his first week as the owner.

Scroll on to find out all the details…

Anyone who is anyone knows who Snoop Dogg is.

The California-born rapper and songwriter rose to fame as one of the best-known figures in gangsta rap in the 1990s and was, for many, the epitome of West Coast hip-hop culture.

But, Snoop isn’t his real name. Would you believe it?!

The rapper was actually born as Cordozar Calvin Broadus Jr. on October 20, 1971. It is thought that his “Snoop Dogg” nickname came from his mother because she thought he looked like Snoopy from the Peanuts cartoon.  

Snoop Dogg shot to fame many years ago…

When first came to the attention of producer-rapper Dr. Dre, who featured him on his single ‘Deep Cover’ and on his landmark album The Chronic in 1992.

From there, Snoop’s prominent vocals on the hit singles ‘Dre Day’ and ‘Nuthin’ but a ‘G’ Thang’ fueled his rapid ascent to stardom.

And not long after Snoop released his first album, the Dre-produced Doggystyle in 1993, which climbed its way to the No. 1 spot on Billboard’s hip-hop and Top 200 charts, based in part on the success of the singles ‘Who Am I (What’s My Name)?’ and ‘Gin and Juice’.

But, despite his success…

Snoop has never been a stranger to criticism…

Many have branded the rapper as being offensive, misogynistic, and degrading towards women.

In May 2013, the rapper told Rolling Stone that he had been a pimp in the early days of his career. “As a kid, I dreamed of being a pimp, I dreamed of having cars and clothes and b*tches to match. I said, ‘**** it – I’m finna do it.’ I put an organization together,” he said. “I did a Playboy tour, and I had a bus follow me with ten b*tches on it. I could fire a b*tch, **** a b*tch, get a new ho: It was my program.”

Oh, and he loves pot.

If it isn’t his somewhat offensive music and controversial past with his treatment of women, Snoop is perhaps most famous for his love of marijuana.

But if there’s one thing he loves more than a doobie, it’s his little pup, Frank.

At one point, the rapper shared the heartbreaking news that his pooch was missing.

According to an Instagram post made by Snoop, Frank went missing on a Monday.

Not a good start to the week at all.
He captioned the post: “Our dog Frank went missing on January 30th, 2022 in South LA (49th St/ Figueroa) He is a Grey French bulldog,” and asked for information from anyone who could have seen him.

The ad also indicated that Snoop would be offering a significant reward for Frank’s return.

Fans sent their support to the rapper online…

However, thanks to an amazing turn of events, the rapper announced that Frank was home!

“I want to thank y’all for returning the dog back to us. We appreciate that. Frank made his way back home,” Snoop said. “We appreciate all the love and support we got on Instagram to get the dog back. And to the lovely couple that brought the dog back, I’ve got some gifts for y’all for looking out.”

Check out the video below…

We’re so glad he got home safe!

And another bout of incredible news…

Snoop Dog now owns the company that kickstarted his career.

Death Row Records has been in operation since 1992, but went into bankruptcy in 2006.

The label was founded by legends; Dr. Dre, Suge Knight, the D.O.C., and Dick Griffey. And since the bankruptcy of 2006, numerous groups bought and sold the record label. So, yes… It wasn’t doing all too well.

In fact, WIDEawake, who bought the record label after its bankruptcy in 2006, filed bankruptcy in 2012. Yikes.

But then, the legendary rapper Snoop Dog, swooped in to save the day… Buying the record label this month.

I mean, he does have the record label to thank for kickstarting his career, right?
And it’s honestly incredible that he’s gone from performing with Dr. Dre in The Chronic in 1992, performing his first solo Doggystyle in 1993, to buying the record label from Blackstone investment firm and MNRK Music Group, as per TMZ.

We honestly cannot wait for the future of Death Row Records…

And neither can Snoop Dog, saying: “I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.

“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members,” as per TMZ.

And now, the legendary rapper has said that Death Row will be an NFT label.

What is that? You might ask…

A pretty big deal is what it is.

In the music world, an NFT label stands for non-fungible token.

This means that the digital asset belongs to you and nobody else.

Now, just hang with me here, because this jargon can be mega difficult to understand.

NFT in music means that there would be guaranteed ownership of an original album or song.

And depending on how NFT’s are handled, the artist or creator of the song could profit more, as per Lifestyle.

And now, Snoop Dog wants to be the first major label in the metaverse.

Speaking on Club House on Tuesday, Snoop Dog was talking with Will Weinbach.

“Death Row will be an NFT label,” he said, as per the news outlet.

Continuing on, he said: “We will be putting out artists through the metaverse. Just like we broke the industry when we were the first independent to be major, I want to be the first major in the metaverse.”

And if you still don’t understand what NFT labels are…

Try and listen to the conversation for yourself, and just know that Snoop is already making waves.

But when isn’t Snoop making waves?

His next move? His new album, B.O.D.R.

We love you, Snoop Dog.