As part of Xfinity’s award-winning campaign Fabric of the Nation, Pakko also created a complimentary social only add-on that would be a rally cry for hispanics all over the United States. This stand alone campaign featured strong messages reminding them that the through hard work and hustle, they can evolve as a culture in the United States. This type of messaging certainly hit the right tone and mentality found in Latinos, especially since they are known to be people that always try their hardest everyday to succeed. For themselves yes, but more importantly — for their family.

Note: Pa’lante is not a word you will find in any standard Spanish dictionaries. It is a Spanish slang word loosely translated as “onward,” “go ahead,” or “go for it.” and it his highly popular among east coast based Latinos.