When Pakko was growing up, he loved playing PC games. He even built custom rigs that featured the latest hardware to make sure his games were always at 60 fps minimum. So when he was able to work on a campaign featuring hard drives specifically designed to make gamers extremely pleased with their game performance, he jumped at the chance to work on this 360 campaign which included experiential activations at CES..
Fun Fact: Western Digital’s headquarters happened to be next door to the office where Pakko was working at. So for at least 6 months, he had been trying to get a project from them. One day, the stars aligned and he was able to score a pitch by popping up in front of Anthony Morquecho, their CMO. (Borderline stalking strategy) The rest was history.