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The Addams Family 2

The Addams Family 2

The Addams Family is one of the most iconic movie franchises of all times, so when United Artists tapped Pakko to create a unique Snapchat AR Filter — he quickly obliged. The movie consists of the Addams Family going on the ultimate road trip in their unique RV.  This filter invited users to join the Addams Family alongside their road trip! The filter was enabled by moviegoers by scanning a Snapcode found on the official movie standee located in over 3000 theaters in countries such as USA, France, Finland and more.

As of date, more than 750,000 global users have engaged with this fun AR filter.

[Try the Snapchat Lens]

Client:

United Artists

Role:

CD / Motion / Dev