The 80s Called. They Want their Campaign Back.

Back in the day, circa 1989, Pakko’s friend’s older sister walked in on them playing Dungeons & Dragons and then ran to tell her mom, saying — and we quote word for word here — “Ma! They’re playing the devil’s game!!” (She lives in South Carolina and goes to church a lot. You get it.)

Fun times for all from an era when you had to draw pictures of your characters and their gear instead of just checking out the awesome graphics on Fortnite or whatever the hot multiplayer game is right now.

Obsidian Entertainment got in that same Way Back Machine for a new campaign promoting the latter’s Pathfinder Adventures mobile game with a campaign that resembled some scenes from the Netflix show Stranger Things. This campaign invited viewers on a journey back to a simpler time and place—your parent’s living room.

Pakko’s involvement in this campaign was quite unique in the fact that he was not also involved in every single aspect of the creative work, but he also won the account himself by cold calling this client and outright asked for a pitch opportunity.