Everyone loves playing the iconic game called “Loteria”. It’s basically a Mexican version of the classic game bingo, but with legendary characters found in folklore. Pakko and the creative team twisted this classic board game for an exclusive campaign featuring over 50 cards to be shared on Giphy to celebrate their new content partnership between Univision Deportes’ Sábado Fútbolero and Hyundai automobiles – making it more fun than ever!
Pakko worked closely with talented CD and partner Cesar Sanchez in crafting various items such as social media units and animations for this campaign, as well as concepting new funny cards that are all part of the soccer world.
The fan favorite card? The Actor. Nothing symbolizes those borderline funny moments seen in crucial soccer games, when players writhe in pain in the floor when an opponent barely touches them. Worthy of an Oscar performance!