PGA Tour expands augmented reality partnership with Quintar
The PGA Tour has formed a three-year agreement with Quintar to expand the Tour’s augmented reality (AR) experience on mobile devices for fans attending events.
As part of the agreement, the organisation will also receive minority equity rights in Quintar, which is now the official mobile augmented reality developer of the PGA Tour.
“The PGA Tour is excited to expand our relationship with Quintar with a goal of creating a more immersive and engaging tournament experience for fans,” noted Scott Gutterman, PGA Tour Senior Vice President of Digital Operations.
“We have seen positive interaction and growth with our previous Quintar AR engagements and look forward to building on the momentum.”
In 2018, the Tour launched its PGA Tour AR app with Quintar to create an ‘interactive experience’ for fans attending the FedExCup Playoffs. With the new agreement, the AR experience will reach 10 events in 2022 and more events the following two years.
Furthermore, the experience will be available on select holes at the following events in 2022: Wells Fargo Championship, AT&T Byron Nelson, the Memorial Tournament, Travelers Championship, FedEx St. Jude Championship, BMW Championship, TOUR Championship and Presidents Cup.
Additionally, the PGA Tour and Quintar have also aligned with DraftKings, the Tour’s preferred sports betting innovation operator, which will be a sponsor of the new release.
“The PGA Tour has been an incredible partner that is focused on delivering the most immersive and engaging experiences for their fans,” added Quintar President and Co-Founder, Jeff Jonas.
“Together we are leveraging the powerful Quintar platform and bringing the digital world to life, but we are just scratching the surface. We are thrilled to expand our relationship and look forward to creating new experiences and changing how fans engage with the PGA Tour.”
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